Monthly Archives: February 2015


10 Ways to Give Great Feedback

24

Feb 2015

10 Ways to Give Great Feedback

1) Be honest, clear and specific 2) Do it often 3) Give it the time it deserves 4) Document it… 5) …but make it about more than filling out forms 6) Do it in private 7) Give credit as well as criticism 8) Set out clear plans and benchmarks 9) Choose your words carefully 10) Think positively not negatively


Why Are You In Business?

17

Feb 2015

Why Are You In Business?

We recently asked 100 owner-managers the following questions. Their answers might surprise you! Are you in business simply to earn a living 41% or are you passionately interested in what you do? 59% Do you want to expand into a global empire 27% or simply to securely fund the life style you have or aspire to? 73% Do you see your business as the beginnings...

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Persona-Based Marketing

10

Feb 2015

Persona-Based Marketing

Powerful tools for connecting with prospects and customers. For better marketing, personify your prospects and customers. Meet David, he’s the owner and CEO of a growing, mid-sized manufacturing company. David is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has...

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